What elements to include in your company website? This is simply the primary inquiry you should pose before you begin planning the site. We’ve shortlisted the accompanying fundamental elements each business site must need to adequately draw in with clients.
Since your business website mirrors your company and is the prime source to tell your clients about the objectives, mission and administrations of the company, additional consideration must be taken in the plan cycle. An inadequately planned business website can put an awful impact on your clients and cause them to leave the site without purchasing anything or in any event, checking out the administrations you offer. We have shortlisted the accompanying fundamental elements every business website must need to adequately draw in clients.
1. Clear Description or Visualization of Your Company
Your business description is the first thing a new visitor goes through. A decent company portrayal can stand out enough to be noticed and intrigue. On the off chance that you can clarify what is your business about, what drove you to begin the business, what are your objectives, what administrations and worth you offer and what you want to achieve in less yet straightforward words, the odds of visitor’s remaining on the site for long increments significantly.
Start with a pitch that shows your energy and enthusiasm about the business. Your goal ought to be to remember all the crucial data for a thorough way. When you are finished with the draft, have it edited by somebody for potential mistakes, syntactic or consistent blunders. It should be error-free and a complete outline of your business.
2. Easy to Remember Domain that Clarify Your Business
Pick a web address that is easy to remember and simple to type in an internet browser or an email address that properly reflects your brand. Ron Wright, the organizer of business Web design and online marketing firm Accentix says:
“Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address.”
Choosing a .com domain is consistently ideal as clients are accustomed to composing this expansion toward the finish of a web address. Abstain from utilizing dashes and numbers as this makes a web address complicated.
3.Design that gets across your message
Design is the core of the user experience, and through its visual design, users create the first impression of a website. If your website is badly built, then you could waste all your other efforts.
Online users are implacable. If in the first few seconds they’re not impressed by your website, there is a strong risk that you will lose them no matter how great your usability and content is. Hire a good one if you are not a designer. In the world, there are many designers, but there are fewer that are successful. This is probably your website’s most critical component, so don’t abandon it.
4. Simple Site Map to Easily Navigate
Aside from your home page or landing page, visitors might need to explore other initial pages of your site. To make navigation easier, make a point to incorporate a site guide to effectively guide clients to what they are searching for. On the off chance that your visitors can undoubtedly explore through your site to increase greatest data, your odds of changing over them increment. Site maps are significant from SEO perspective likewise as it gives productive inside connection structure telling search engines how the pages are connected.
5. Add a Call to Action Button
You want your visitors to do something after giving them all the necessary information. For instance, you would want them to add items to the cart if your website is an e-commerce one. You want them to contact you if you are providing services, to get a quote or hire you. It is important to put your call to action in a prominent position so that consumers know what action you want them to take. Place a big and simple “Add to Cart”, “Buy Now” or “Ask for Quote” button and navigate to the final stage conveniently for customers.
6. Easy to Get in Touch Visitor with You
How stupid it would be to lose an interested customer by offering contact details which are difficult to find or not at all to provide. Finding contact details quickly is incredibly important, as not every customer can wait to navigate through a series of pages to get to your contact details.
Include your contact in a prominent location. The top-left or top-right corner is best position. It’s also a good idea to post it on every page of your website so that consumers can contact whenever they want. You can add call to action button with menu so that it will appear every page. Another important thing to note is to give them more than one means of contact, i.e. phone, email, chat and contact form.
“One of the greatest mistakes business owners make is pushing one way to meet them,” Wright says. Make it a point for customers to meet you hazard-free.
7. Write Fresh & Quality Content that’s relate your service
A website should be developed and intended primarily for users, not for search engines, and your goal must be to give your visitors value. Content is central to the core characteristics of a website and what distinguishes you from other similar sites. Content is the king that brings meaning to your visitors and has the power to keep them on your website. Highlight important things in grammatically error-free, easy to understand and beautifully formed words that you want your potential customers to read.
Not only is fresh and high-quality content useful for users, it is also extremely important for search engines. Google gives quality content great weighting. The more content you have on your website, the more value it provides to visitors and therefore the website is considered useful and reliable by Google. Starting a blog on your company website, where you can post quality articles related to your company or services from time to time, is also a good idea. This way, your site will keep getting new content and useful ideas for your users.
8. Mobile Friendly Design
Today, web users are very mobile and we need to make sure our websites are available to them. When browsing your website from a mobile device, it should be simple to find, navigate, and scroll.
There are many ways to achieve this, but making your website sensitive is the most cost-effective process. Responsive architecture includes CSS3 media queries in which, depending on the screen size, the website elements extend, contract, and stack.
9.Social Media Links
For a while now, we have heard of social media and today it is even more relevant. Everything we do is social in one way or another, so it is time to get on the bandwagon if you’re not using social networking yet.
Create pages for your business on Facebook, Twitter, Google Plus, and LinkedIn and connect them to your website so that they are readily available, but not overpowering. This encourages your satisfied customers to like your pages and leave positive testimonials that in the future will drive more targeted traffic.
10. Newsletter Subscription
Many experts seem to believe that email marketing is not being used properly. Email marketing can be highly successful from my experience and needs little effort.
How do you get in the marketing of emails? Your prospective client wants an email list. The easiest way to construct this list is to manually register your users for your newsletter or the like. Keep your users in mind that they won’t sign in unless your blog’s utility makes your newsletter helpful to them.
If you run competitions or offer freebies, subscribing to newsletters is a great place to start.
11. Attach Customer’s feedback
Positive customer feedback about your business builds reputation. When new visitors see these feedback from your old clients, their level of confidence increases and they are more likely to do business with you with total faith. With the implementation of Google Places and Google Hotspot, more and more business owners are now seeking to get as many ratings as possible.